Morepork - #oh💩moments Ep.1 - Who shut the Back Door?
This online campaign for Morepork by Spark, was nominated at the 2016 Axis Awards for Best Art Direction, and it's not hard to see why - it's almost entirely shot in camera. We built a real 2 storey emoji house complete with emoji family and a cute dog (played by James' daughter Ruby), a scale miniature emoji town with 3D printed cars, and the nightmare scenarios are all life-sized hand operated pop-ups.
Every single element in the film was either designed and built from scratch (I'm looking at you radio, fridge and TV!) or carefully selected to match it's emoji IRL. The shoot was an epic to end all epics - in fact we still get cold sweats thinking about it.
Directed by James, Shot by Ziga.
Morepork - #oh💩moments Ep.2 - Who put the dog out?