We were chuffed that this campaign was awarded Gold at the TVNZ - NZ Marketing Awards in 2017.
James worked closely with ABI Rehab, a specialist brain injury team to ensure that the storytelling was true to the journey of a recovering patient after a traumatic brain injury.
This deceptively simple campaign was filmed entirely by James on his iPhone, and while it was great to get a combined reach of over 1 million views, the engagement was most notable, with many people tagging their mates in the comments - showing that its primary goal to help change driver behaviour was working.
This online campaign for Morepork by Spark, was nominated at the 2016 Axis Awards for Best Art Direction, and it's not hard to see why - it's almost entirely shot in camera. We built a real 2 storey emoji house complete with emoji family and a cute dog (played by James' daughter Ruby), a scale miniature emoji town with 3D printed cars, and the nightmare scenarios are all life-sized hand operated pop-ups.
Every single element in the film was either designed and built from scratch (I'm looking at you radio, fridge and TV!) or carefully selected to match it's emoji IRL. The shoot was an epic to end all epics - in fact we still get cold sweats thinking about it.
Directed by James, Shot by Ziga.
On the 17th September 2013 we went to Shed 10 with a borrowed Red Epic camera to capture the fans in slow motion, during what we thought would be the moment we won the America's Cup.
8 days later we'd been down there every morning hoping, cheering and still filming the amazing kiwi fans on this emotional roller coaster.
This video is a love letter to them.
Made as a tribute to kiwi mums for Mother's Day 2016, this was Spark's most shared content ever. Keep an eye out for Paralympian gold medallist and all-round nice guy/kiwi legend, Liam Malone.
We made this with our mates at Sherson Willis to mark the day that Telecom transformed into Spark. From idea to conception was a matter of days, not weeks. We travelled the length of Aotearoa with a 3 cameramen and an editor - cutting the film in the car between locations, and delivered it the afternoon we got home, ready to go out the next day.
The ATM dominated the media and social coverage of the day, and helped shift the story from the name change to one of thanks. It was an absolute pleasure to be involved with.... and Te Kuiti rocks! Just sayin'.
Edinburgh Intentional Film Festival (World Premiere)
Wairoa Maori Film Festival (NZ Premiere) - Best Lead Actor
NZ International Film Festival
Chicago Kids Film Festival
National Geographic All Roads Film Festival
Dreamcatchers Indigenous Film Festival Canada - Best Short Film
Show Me Shorts Film Festival
We shot this pop-up performance in the lovely Otara Town Centre, as one of 3 live performance videos, for 3 artists shot in 3 different parts of Auckland across 1 day to celebrate the launch of Telecom and Spotify's premium service.
The audio was recorded entirely live, the lighting is all natural courtesy of the Sun, basically we just arrived with 4 cameras and shot what happened, which is our favourite way to shoot.
The haka at the end happened organically, and we agree with Benny's parting comment: "[I'm] so proud to be from this country".
Following the non-fatal crash of their test helicopter - Composite Helicopters had 2 incredible GoPro shots of the crash from the tail and inside the cabin. Where most aviation companies would be reticent to release this for obvious reasons, Composite's PR company had the genius idea to be completely transparent about this crash and lead the story to avoid speculation, especially considering that this type of crash in any other type of helicopter would almost definitely be fatal. So they approached us to film a documentary-style piece of content interweaving this with their footage of the crash, this honesty and bravery resulted in overwhelmingly positive news coverage - it is a chilling but amazing watch.