We were chuffed that this campaign was awarded Gold at the TVNZ - NZ Marketing Awards in 2017.

James worked closely with ABI Rehab, a specialist brain injury team to ensure that the storytelling was true to the journey of a recovering patient after a traumatic brain injury.

This deceptively simple campaign was filmed entirely by James on his iPhone, and while it was great to get a combined reach of over 1 million views, the engagement was most notable, with many people tagging their mates in the comments - showing that its primary goal to help change driver behaviour was working.